Mint offers partnerships with heart & conscience. We work only with brands determined to bring about positive change in the world of mental health, trauma care & interconnected wellbeing. We marry our own lived & learned experience in this space with our expertise in global brand-building.
From crystalising concepts through to planning & managing, execution & beyond, we champion collaboration & creativity, integrity & innovation.
Our clients offer effective tools, techniques, services or products that contribute to changing the wellness landscape for the better, yet many of them have never experienced strategic planning & the power of branding to fuel purpose & enable change. We join-the-dots, helping to take what exists to where it is needed most. We serve our clients through a powerful combination of highly specialised consultancy, insights & future-focused strategies & branding.
Strategy & ideation
Clarifying your offer & position to amplify value.
- Value proposition development
- Audience profiles & customer journeys
- Product portfolio mapping
- New product development & innovation
- Positioning framework
- Roadmap to guide future direction
Branding & identity
Harnessing the power of brand to ensure distinction, connection & impact.
- Brand strategy
- Naming & verbal identity
- Brand architecture
- Visual, sonic and audio identity
- Brand-world principles
- Brand toolkits, style-guides & playbooks
Experience design
Acting as ally & guardian to your brand for excellence in execution.
- Creative Strategy (the central idea)
- Creative evaluation, evolution & optimisation
- UX/UI design for website and social
- Communication design
- Employee engagement
- Brand governance and management
You & us
We partner with both individual leaders & global brands, visionary start-ups & established organisations to help build meaningful & memorable brands and propel them to where the impact happens. More than just an agency, we are a collective of experts who are language & design savvy, determined to build brands & reputations, shape transformative conversations & even influence the collective conscience.
Mint Partnership handles proprietary knowledge and due to its confidential nature, we are not able to detail much of our work here. Instead, we welcome direct conversations & exchanges with you about our experience & expertise and how, together, we can elevate & transform your business.
With many thanks to Gabor Maté and our friends & colleagues at Compassionate Inquiry for allowing us to demonstrate the power of our approach by sharing our work together.
mint & Compassionate Inquiry
