Mint offers partnerships with heart & conscience. We work only with brands determined to bring about positive change in the world of mental health, trauma care & interconnected wellbeing. We marry our own lived & learned experience in this space with our expertise in global brand-building.
From crystalising concepts through to planning & managing, execution & beyond, we champion collaboration & creativity, integrity & innovation.
Our clients offer effective tools, techniques, services or products that contribute to changing the wellness landscape for the better, yet many of them have never experienced strategic planning & the power of branding to fuel purpose & enable change. We join-the-dots, helping to take what exists to where it is needed most. We serve our clients through a powerful combination of highly specialised consultancy, insights & future-focused strategies & branding.
strategy & ideation
Clarifying your offer & position to amplify value.
- Value proposition development
- Audience profiles & customer journeys
- Product portfolio mapping
- New product development & innovation
- Positioning framework
- Roadmap to guide future direction
branding & identity
Harnessing the power of brand to ensure distinction, connection & impact.
- Brand strategy
- Naming & verbal identity
- Brand architecture
- Visual, sonic and audio identity
- Brand-world principles
- Brand toolkits, style-guides & playbooks
experience design
Acting as ally & guardian to your brand for excellence in execution.
- Creative Strategy (the central idea)
- Creative evaluation, evolution & optimisation
- UX/UI design for website and social
- Communication design
- Employee engagement
- Brand governance and management
